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Aktionariat

What is Direct Investment

Direct investment lets you purchase newly issued shares directly from a company through its Investor Page. Unlike secondary trading — where you buy from other shareholders — direct investment means the company itself is issuing new shares to you, typically as part of a capital raise or ongoing crowdinvesting campaign.

How It Works

Section titled “How It Works”

When a company enables direct investment on its Investor Page, you can buy shares at a fixed price set by the issuer. The process is fully automated:

  1. You visit the company’s Investor Page
  2. You sign in and complete any required registration
  3. You select the number of shares you want to buy
  4. You pay via bank transfer or crypto
  5. Shares are allocated to you instantly via smart contract
  6. Your ownership is recorded in the company’s shareholder registry in real time

There are no intermediaries involved. The smart contract handles the entire transaction — from payment to share allocation — in a single atomic operation.

What You Receive

Section titled “What You Receive”

When you invest, you receive tokenized shares — ERC-20 tokens on Ethereum that represent real equity in the company. These are not synthetic tokens or derivatives. They are legally recognized shares under Swiss DLT law, carrying the same rights as traditional shares:

  • Voting rights at general assemblies
  • Dividend rights
  • Information rights

Your shares are held in a self-custody wallet — either the Aktionariat Portfolio App or any compatible Ethereum wallet.

Payment Methods

Section titled “Payment Methods”

Direct investment supports two payment methods:

  • Bank transfer — Pay in CHF or other supported fiat currencies. Shares are allocated once the transfer is confirmed.
  • Crypto payment — Pay with supported cryptocurrencies (e.g. ZCHF stablecoin) for instant, atomic settlement on-chain.

Use Cases

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Companies use direct investment for different purposes:

  • Crowdinvesting — Public capital raises where anyone can invest, subject to the company’s eligibility criteria
  • Employee participation — Share programs for employees, often at preferential terms
  • Targeted fundraising — Private rounds open to selected investors only

The company controls who can participate, how many shares are available, and at what price. They can enable or disable direct investment at any time through their Issuer Portal.

Registration and Compliance

Section titled “Registration and Compliance”

Before investing, you will typically need to:

  • Create an account or sign in
  • Accept the company’s Registration Agreement and Token Holder Agreement
  • Provide your shareholder information (name, address) for the company’s registry

These requirements ensure compliance with Swiss regulations and allow the company to maintain an accurate shareholder registry.